Tuesday, December 30, 2008

Streamline with Agent Nation

Real estate professionals have a complete set of Web 2.0 tools to magnify their online voice and connect with buyers and sellers everywhere! Here are 10 ways to leverage an Internet presence in real estate with Agent Nation:

  1. Earn a reputation as an expert.
    A complete list of tools lets real estate agents show market expertise. You will achieve an increasing level of expertise the more involved you are on Agent Nation. Be sure to post content, listings, photos, and get involved with conversations. The more active you are on Agent Nation, the higher your ranking.

  2. Brand yourself.
    The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Agent Nation offers a branded and non-branded version of your listings and virtual tours. Remember, you are a brand too; treat yourself accordingly.

  3. Build your reputation proactively.
    Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point). This is just another way to connect with colleagues and clients.

  4. Showcase testimonials on the Agent Nation profile page.
    What better way to build a reputation than with the kudos of past clients and colleagues? As your are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page.

  5. Drive leads to your web site.
    The more tools you use, the more traffic you will drive to your web site. Consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.

  6. Attract your ideal client.
    Put the Law of Attraction to work for you and let your personality shine. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers and colleagues. What a great way to kick off a formal business relationship.

  7. Use widgets to share market stats and listings.
    Use an Agent Nation profile badge in your e-mail signature that keeps your online presence ever ready.

  8. Agent Nation broadens your reach and exposure.
    Get exposure beyond the organic search. Featured listings appear at the top of search results, and you can aim your exclusive d at 20 market areas or zip codes.

  9. Convert more inbound and outbound referrals.
    Find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.

  10. Carve a niche in your local market.
    What is your special fancy? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.


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